The Director of Marketing leads marketing strategy and execution across Hebrew Theological College and its affiliated schools. Working closely with institutional leadership, the Director develops and implements campaigns that strengthen the HTC brand, support student recruitment and enrollment, enhance donor and alumni engagement, and expand HTC's digital presence. This role requires both strategic thinking and hands-on execution, with responsibility for managing projects, content creation, external vendors, and marketing performance.

Enrollment Marketing

• Develop and execute recruitment marketing strategies for HTC schools and programs.
• Identify priority audiences, geographic markets, and growth opportunities.
• Create campaigns supporting open houses, campus visits, admissions events, and enrollment initiatives.
• Develop recruitment materials and communications for prospective students and families.
• Monitor and track marketing performance of all marketing efforts throughout the enrollment funnel and optimize campaigns accordingly.

Digital Marketing & Content

• Lead HTC's digital marketing strategy across social media, websites, email, and digital advertising.
• Maintain a coordinated content calendar highlighting student life, faculty, alumni, Torah learning, institutional accomplishments, and recruitment messaging.
• Ensure major events and milestones are captured and converted into high-quality content.
• Create and oversee written, visual, and video content.
• Manage photographers, videographers, designers, agencies, and freelance vendors.

Development & Institutional Communications

• Partner with development leadership on fundraising campaigns, donor communications, event marketing, impact reporting, alumni engagement, and institutional announcements.
• Develop digital and print materials that strengthen relationships with donors, alumni, parents, and community stakeholders.

Brand Management

• Maintain consistent branding, messaging, and visual identity across schools, programs, websites, publications, presentations, and marketing materials.
• Establish guidelines that support school-level communications while reinforcing the HTC brand.

Marketing Operations & Performance

• Manage marketing calendars, workflows, project timelines, budgets, and vendor relationships.
• Establish KPIs and regularly report on campaign performance, engagement, inquiries, applications, and event participation.
• Build systems and processes that support a professional, accountable, and results-driven marketing function.

Success in This Role

• Increased awareness and visibility of HTC and its affiliated schools.
• Growth in qualified student inquiries, applications, and enrollment engagement.
• Stronger digital engagement across website, email, and social media platforms.
• Effective support of fundraising, donor relations, and alumni engagement efforts.
• Consistent production of high-quality marketing content and communications.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Five or more years of progressive experience in marketing, communications, digital media, or brand management.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Experience managing content, social media, email, and digital marketing campaigns.
• Ability to analyze marketing performance and improve results using data.
• Experience managing agencies, freelancers, and vendors.
• Familiarity with the Orthodox Jewish community and its institutions strongly preferred.

Location and Travel:
This role will be primarily located at HTC’s Main Campus in Skokie, IL. Limited travel, almost entirely local, as needed for work-related projects.

Compensation:
This position is considered exempt. The salary range is $100,000-110,000, commensurate with skills and experience.

Benefits: 

• Full range of Health Plans
• Retirement Plan (403b) - matching contribution up to 5% for eligible/enrolled employees following one year of employment (may make own pre-tax contributions immediately following employment) Roth Option available
• Flexible Spending Accounts (FSA) 
• Dental Plans (PPO & HMO) and Vision Plan
• Dependent Care and Transit Programs
• Life Insurance, AD&D and Voluntary Supplemental Life Insurance  
• Short-term and Long-term disability programs 
• Touro University Tuition Exemption Program for eligible employees, their spouse and dependent children
• Employee Assistance Program
• Early-Release Fridays 
• Generous Paid Time Off
• Vacation, Sick Leave, Personal Leave 
• Annual Holiday Schedule